Just the Tonic! Four Distillers Sign £800k Deal with Asda

As the market for high-quality spirits bursting with taste and provenance continues to grow, Eden Mill, Pickerings, Porter’s and Ginerosity Distillery have launched five new products between them at supermarket chain Asda in contracts totalling £800k.

Date:

Thu, 11 May 2017

Source:

Asda

Eden Mill has secured a deal with Asda to launch its new Original and Love Gin products, both of which exhibit unique flavours. The Original Gin consists of Sea Buckthorn Berries - a super food that grows locally, whilst the Love Gin is created with botanicals sourced from all around the world. 

Meanwhile, the additional favoured distillers will launch their newest products including Pickerings 70cl bottle and Ginerosity’s 50cl bottle - the world’s first social enterprise gin distilled by Pickerings with the money raised going towards supporting disadvantaged young adults in Scotland. 

Aberdeen’s local distillery, Porter’s, will also see its 70cl bottle hit the shelves with all of the new products available in 13 stores across the country from early May. 

Gin aficionados can also now purchase the original Edinburgh Gin as well as Rhubarb and Ginger liqueur at 390 stores across the UK after securing a national listing with Asda. 

Following an extremely successful year for spirit sales in 2016, Heather Turnbull, Regional Buyer for Asda Scotland, said: “With gin continuing to perform well in Scotland and sales expected to increase by 50% by the end of 2017, it’s clear that consumers’ taste palates are continuing to crave these original flavours.” 

“By launching equally sophisticated spirits such as Eden Mill, Pickerings, Porter’s and Ginerosity in Asda stores across Scotland, it will now mean that more consumers than ever before can enjoy a truly Scottish drinking experience.” 

Daniel Sherry, Head of Business Development at Eden Mill, added: “The gin and spirits industry has seen significant growth which we have experienced for ourselves at Eden Mill. We have been crafting the gin renaissance from our distillery in Scotland since 2012, aiding people's modern-day discovery of gin. 

“Whether new to gin or a connoisseur, this deal is testament to the fact that people are enjoying spirits like gin in new ways and a great example of Asda’s commitment to supporting Scottish suppliers." 

The five newest products to be introduced to stores across Scotland came through Asda’s partnership with the Craft Beer Clan. 

Chris Miller, Director at the Craft Beer Clan of Scotland, said: “The Craft Beer Clan works hard to promote Scottish spirits at home and abroad, and it's fantastic we’ve been able to work with a major retailer such as Asda to drive these brands forward. 

“The sprit sector, particularly gin, is renowned for its collaborations, so to be able to bring so many new brand listings to the supermarket stores across Scotland has been a great opportunity as we continue to build on Scotland's reputation as a world-class producer of drink.” 

Retailing prices for the spirits will be as below: 

  • Eden Mill Original 70cl (£30) 
  • Eden Mill Love 50cl (£30) 
  • Pickerings 70cl (£29) 
  • Porter’s 70cl (£32) 
  • Ginerosity 50cl (£25)

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