Aldi buys over 80 tonnes of strawberries from Scottish growers

ALDI, the UK’s lowest-priced supermarket, has bought over 80 tonnes of Scottish strawberries to support growers facing a glut due to the later-than-usual start to the season.

Date:

Thu, 14 Jun 2018

Source:

ALDI

  • ALDI to maintain price paid to its growers and will sell larger punnets at £2.95 per/kg to increase sales
  • Additional volume is the equivalent to more than 6.5 million strawberries

The supermarket will sell larger punnets at a market-leading £2.95 per kg across its stores in Scotland and in selected stores in England and Wales. This will be alongside ALDI’s existing punnet sold nationwide (£1.39/400g).

The additional order has helped relieve the pressure on growers facing a surplus of stock, as well as preventing unnecessary food waste. This also follows the agreement ALDI made earlier this month to purchase 700,000 potatoes from a UK supplier that was left with a glut following a bumper crop.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “The recent warm weather has led to our growers needing to harvest a vast amount of their crop much later than usual. We always try to find ways to support them in times like this, while at the same time reducing unnecessary food waste.  

“Scottish strawberries are also typically brighter in colour and tastier compared with imported varieties, meaning our customers can enjoy more of the fruit at the best time of the year.”

ALDI recently won Fresh Produce Business of the Year at last week’s FPC Fresh Awards, and was the first supermarket to sign up to the NFU’s Fruit and Veg pledge. 

ALDI currently stocks more than 400 Scottish products from over 80 Scottish suppliers and, over the coming year, will increase its Scottish range to include even more locally sourced products. The retailer’s Scottish headquarters in Bathgate has recently undergone a multimillion-pound extension to house the growing Buying Team in order to support ALDI’s expansion plans and local sourcing footprint.

 

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