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Understanding GB and Scottish shoppers webinar


Scotland Food & Drink, in partnership with IGD, is hosting an “Inside the supermarket: Understanding GB and Scottish shoppers” webinar to share insight on the differences and similarities between Scottish and Great British shoppers within the Retail sector.

Hear Rhian Thomas, Head of Shopper Insight, and Nishel Theophanous, Shopper Solutions Analyst, at IGD discuss shopper behaviours such as shopping missions and channel usage. The webinar will cover a number of other areas including attitudes towards brands, value, promotions and one of the key trends; health and nutrition.

This event is open to food and drink manufacturers based in Scotland and aims to inform your retail strategy.

Find out more about our speakers below. 

If you are interested in attending, please follow the link below to register.

Rhian Thomas

Head of Shopper Insight

Rhian joined IGD at the start of 2015. She leads ShopperVista research as well as managing bespoke research projects. An expert in both qualitative and quantitative research techniques.

Prior to working for IGD she managed the Customer Insight Team at B&Q. Rhian has completed her MRS Diploma in Market and Social Research Practice.

Nishel Theophanous

Shopper Solutions Analyst

Nishel has a strong consumer research background. She has responsibility for IGD’s bespoke shopper research projects and has delivered a number of recent projects focused on channel shifts and the impact of Covid-19.

Register now

Event details


Wed, Nov 25, 2020 | 1 day event | 09:30 - 10:30




Scotland Food & Drink


0131 335 0940

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