The world’s gluten-free industry is set to reach the 4.7 billion USD mark by 2020. Gluten-free beer is taking a sizeable swig out of this market. If Scottish brewers turn the tap full on, they could take a healthy chunk of this expanding economy.
More people are tuning into the benefits of following a gluten-free diet. Manufacturers in all food and drink sectors are listening, and this includes those brewing the amber nectar. Gluten-free beer is no longer riding on the coattails of the gluten-free movement, and has shown sturdy growth over the last few years.
Kantar Worldpanel’s market research shows UK beer drinkers spent an extra £5.9 million on gluten-free beer in the past 12 months, an increase of 122.4%. This year, sales topped £10 million. In terms of volume, we’ve consumed an extra 1.5 million litres of gluten-free beer - an increase of 134.6%. And according to the Global Gluten-Free Beer Market report, sales of gluten-free beer will grow at a company annual growth rate of more than 13.5% between 2017 and 2022.
So, with gluten-free beer proving to be more than a passing fad, Scottish breweries will need to innovate to compete with global rivals, both big and small. But if Scotland knows something about anything - it knows how to brew beer.