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Honeyberries Case Study

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Publication date: 16/01/2019
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The Honeyberry Co-operative is a group of farmers that have ambitious plans to introduce honeyberries – a little known but highly nutritious soft fruit to Scotland.

Scotland is already renowned for its soft fruit industry, with growers across the country producing premium products for sale across the UK and beyond. We also benefit from a world-class research base and expertise in soft fruit breeding and agronomy, with academic institutions such as the James Hutton Institute having been instrumental in developing many of the soft fruit varieties we can find on our supermarket shelves today.

This means Scotland is the ideal breeding ground for innovation – not only in varietal development and agronomy, but also, and importantly, in the development of added value soft fruit products that are aligned to the consumption preferences of increasingly sophisticated consumers.

It is against this backdrop that a small group of Scottish growers have teamed up to form a cooperative to grow and develop added value products from honeyberries. Honeyberries (also known as Haskaps) are nutritional powerhouses with 4 times the number of antioxidants in blueberries, more vitamin C than an orange, and almost as much potassium as a banana.

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