Egg replacers are growing in popularity. So much so, that some traditional egg suppliers are teaming up with food manufacturers, to corner both the vegan and non-vegan egg markets.
In the past decade, the number of vegans has risen by an estimated 360%. Recent market intelligence from Mintel, shows that over half a million of us in the UK follow a vegan diet. This is pressing food and drink businesses to come up with product lines that will satisfy the market.
Vegan food and drink launches have grown by 240% since July 2013 – and account for 5% of all food and drink products launched during that period.
Germany currently stands as the vegan product launch capital, with 15% of all new vegan launches made there, between July 2017 and June 2018. The UK came a close second with 14%, followed by the US with 12% of the market.