A new series of workshops designed to help food and drink businesses sell produce online has launched as part of ongoing efforts to curb the impacts of lockdown restrictions on one of Scotland’s most valuable industries.
Organised by industry body Scotland Food & Drink, the series of online sales masterclasses are free and will provide direct training for businesses that are new to e-commerce.
Many food and drink companies have already pivoted business models to meet growing demand for online sales due to Coronavirus restrictions. The UK’s online grocery market is forecast to grow by 33% in 2020 to reach an estimated value of £16.8 billion, and in April 2020, online spending on all food and drink – including takeaways – in the UK increased by 24.6%.
The workshops will run from 2 June throughout the month and into July. As well as the online workshops for small groups of food and drink SMEs, follow-up one-to-one sessions with expert advisors will be available to book.
Lucy Husband, UK Market Development Director at Scotland Food & Drink, said: “Since lockdown began, many businesses found their route to market severed overnight, so innovating is essential for the survival of food and drink businesses across Scotland.
“For smaller, especially artisanal food and drink producers, starting to sell products online can be a daunting task, which is why we are offering the series of free workshops and one-to-one support.
“Businesses of all shapes and sizes contribute to the health and success of the industry overall and providing crucial support for smaller producers is essential if we want to continue to thrive.”
In recent weeks, Scotland Food & Drink has launched a range of initiatives to support the industry including expansion of online farmers market NeighbourFood, and online directory supportlocal.scot.
Businesses seeking to secure a place at a webinar can sign-up at www.foodanddrink.scot/digitalworkshops