Membership

The Academy

The expertise to give you the extra edge

Welcome to The Academy

 The Academy is a unique, market-focused, and commercially orientated training programme that helps Scottish food and drink producers - at every stage of their growth journey - sell themselves, build their brands and thrive in grocery and foodservice markets.

This unique series of structured training programmes is designed by market-focused industry experts to enable real and sustainable business growth. Underpinned by tailored one-to-one support, each programme matches the needs of your business with appropriate specialists and mentors.

The Academy is focused on knowledge-sharing, upskilling, innovating and succeeding. It’s fundamentally about delivering real change for long term growth for your business. Change that’s rooted in the here and now, in the commercial realities of the world we live in but with an eye to the future, to ensure your business is agile.

No matter whether you’re a two-person start-up or a renowned, established brand we can offer you the expertise you need to give your business the extra edge.

Our in-depth training programmes will:

  • Show you how to unearth relevant insights in market, customer and category data
  • Aid your understanding of channels and customers; and how to build those crucial trading relationships with buyers
  • Help you use market driven data and insight to drive innovation, identify opportunities, defend and increase your market share

Discover the programmes

The Academy offers three distinct programmes. Each one has a specific focus for producers at different stages on their growth journey.

Seeding Growth

Seeding Growth is aimed at early-stage producers who are looking to grow beyond their local market.

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Accelerating Growth

Accelerating Growth is for producers who are already trading with a multiple account and seeking to take their business to the next level.

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Commercial Excellence

Commercial Excellence is for well established, highly ambitious producers looking for significant growth in national UK markets.

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Not sure what programme is right for you? Answer a few questions and we’ll help guide you.

Use our diagnostic tool

For any questions about how The Academy and our support programmes can strengthen your skills and help you grow, read our FAQs or contact us on the-academy@foodanddrink.scot

The Academy is applicable to food and drink producers or manufacturers based in Scotland, who have a trade ready product. No third-party consultants, sales representatives, agencies or supply chain operators (including logistics, wholesalers, foodservice and retailers). Full Terms & Conditions can be read here.

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