Commercial Excellence

The expertise to give you the extra edge

About this programme

Commercial Excellence is for well established, highly ambitious producers looking for significant growth in national UK markets. It’s about building a step-change in commercial capacity, encouraging confident leadership and nurturing future talent. 

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At the heart of the programme is a real life, commercial project which could have a positive growth on your business. Working with an experienced executive mentor, you’ll work to develop a commercial project plan to drive competitive advantage and business growth ambitions.

Programme structure

  • 3 modules
  • A combination of live, virtual workshops and in person training 
  • Applied learning approach – you will work on a defined commercial project throughout the course
  • Tailored one-to-one support from high calibre business coach
  • Access to experts and exemplars from the wider business community

Start date

Late 2022


12 months

Application closing date

We are currently accepting applications for cohort 2.

Who is this programme for?

Commercial Excellence is for highly ambitious commercial professionals and sales leaders working for well-established producers who are looking for significant growth in national UK markets.

What skills and knowledge will I gain from the programme?

Commercial Excellence is about building a step-change in the commercial capacity of your business. Applied learning to real business challenges combined with the support of an experienced executive coach will provide confident leadership and practice to help you raise your game further.

Consisting of three modules, you will be given a next-level understanding of how to manage and influence using the category management process, and the role of market intelligence as the foundations for successful innovation. You will have access to world-class negotiation training expertise to develop your confidence and learn how to meet the needs of your audience, both extrinsically, and intrinsically.

Programme overview

How will the programme be delivered?

The programme will harness the power of collaborative group learning and combined with tailored one-to-one support. All modules will be delivered in a live, virtual environment designed to be interactive and engaging for all participants.

Given the length of the programme, it is hoped that in-person workshops can be delivered in additional to online workshops.


  Scotland Food & Drink member Fee

  Scotland Food & Drink   Partnership member Fee*

  Standard Fee

  Small ​(turnover<£1M)​




  Medium ​(turnover £1M - £5M)​


  Large​ (turnover >£5M)​


Cost is for one delegate. Excludes VAT.
*Scotland Food & Drink Partnership members receive a 25% discount on the Standard Fee


Ready to apply?

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If you have any questions about our Commercial Excellence programme, please get in touch on 

The Academy is applicable to food and drink producers or manufacturers based in Scotland, who have a trade ready product. No third-party consultants, sales representatives, agencies or supply chain operators (including logistics, wholesalers, foodservice and retailers). Full Terms & Conditions can be read here.

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